1,000+ SKUs across 3 marketplaces: ACOS from ~60% to ~33% in a year.

Background

Lemonsoda sells glassware across three marketplaces, a real catalog with real volume.

The challenge

An ACOS parked around 60% that no amount of bid-tweaking would move. Efficiency problems at 1,000+ SKUs are rarely about individual bids. They're structural.

At 60%, advertising isn't fueling the business, it's taxing it. What they wanted was an account that pays its way, without ad management becoming a full-time job across three marketplaces.

What Astra changed

Our strategist rebuilt the account's structure by product group and goal, then let Astra run it: daily bid cycles against efficiency targets, converting search terms promoted into exact control, budget flowing toward what actually produced.

Then the daily cycle did what a rebuild alone can't: held the new structure against drift, every day, in all three marketplaces.

Results

In a year, ACOS fell from roughly 60% to roughly 33%. The account's cost of sale cut nearly in half, on about 25 minutes a week of the owner's time.

Cut nearly in half means the same ad budget now buys almost twice the sales. Twenty-five minutes a week is what holding it there costs.