Module 1
Getting Ready for Launch
Why Astra works the way it does, and how to get your account linked and live.
Video 1
Why Astra is Better
The four things that separate Astra from every other Amazon PPC tool — and why they matter before you set anything up.
Video 2
Let's Get Activated (Link your Amazon Accounts)
Register, link your Amazon account, grant organic data access and switch on ads automation — about five minutes end to end.
Video 3
Additional Accounts and Users
Pro Plan members can connect unlimited Amazon accounts and marketplaces, and give the rest of their team access. Here's how both work.
Module 2
Learning the Controls
A guided tour of every tab in the platform and the data behind it.
Video 4
The Dashboard Tab
Your central hub for monitoring performance across every account and marketplace, and the customization that makes it useful.
Video 5
Intro to Strategies + How Astra's AI Works
Astra manages strategies, not individual campaigns. Understanding that difference is what makes everything else click.
Video 6
Products Tab — Unlock Analytics
Product-level sales, advertising, inventory and margin data — including custom metrics like TACOS and Ad Sales Share.
Video 7
The Insights Tab & Dayparting
Strategy comparisons, traffic analysis, a downloadable P&L, and the hourly data behind day-parting schedules.
Video 8
The Tools Tab
Segments, search trends, rank and product trackers, share of voice, and the shareable 360 dashboards.
Module 3
Ad Launch & Beyond
Creating and optimizing the ad strategies that do the work.
Video 9
Creating Main Strategies
Launch your first Sponsored Products strategy and pick the right algorithm — fixed bid, monthly budget or ACoS target.
Video 10
Specialized Strategies and Tactics
Focus strategies, Brand Defense and Tactics — three ways to take targeted manual control on top of your main strategy.
Video 11
Sponsored Brand and Sponsored Display Strategies
The remaining two ad types, how to build strategies for each, and the Promo Days feature for high-traffic shopping periods.