Free tools
Eight link generators for Amazon and Walmart sellers: canonical, add to cart, buy together, targeted ASIN search, brand and storefront searches, and Walmart brand and seller searches. No account, no card, and nothing you type leaves your browser.
A clean product link with your keywords in the path. Readable in emails and social posts, and it opens your listing every time.
Examplehttps://www.amazon.com/Cold-Brew-Coffee-Maker-Glass/dp/B0EXAMPLE1
Opens Amazon's add-to-cart confirmation with your product and quantity already filled in. One click and it is in the shopper's cart.
Examplehttps://www.amazon.com/gp/aws/cart/add.html?ASIN.1=B0EXAMPLE1&Quantity.1=1
Opens the same confirmation with two to four products filled in. Handy for bundles and cross-sells you promote off Amazon.
Examplehttps://www.amazon.com/gp/aws/cart/add.html?ASIN.1=B0EXAMPLE1&Quantity.1=1&ASIN.2=B0EXAMPLE2&Quantity.2=1
A search results page that shows only the ASINs you list, up to 50. Useful for sharing a curated set of products.
Examplehttps://www.amazon.com/s/?k=B0EXAMPLE1%7C+B0EXAMPLE2&ref=nb_sb_noss
An Amazon search for your keywords, filtered to one brand. Spelling and capitals must match the brand name on Amazon.
Examplehttps://www.amazon.com/s?k=cold+brew+maker&rh=p_89%3AExample+Brand
Use at your own discretion.
An Amazon search for your keywords, limited to one seller's storefront. Takes your seller ID or a pasted storefront link.
Examplehttps://www.amazon.com/s?k=cold+brew+maker&me=AR48RXJ5DG4VX&ref=nb_sb_noss
Use at your own discretion.
A Walmart search for your keywords, filtered to one brand. Spelling and capitals must match Walmart's brand name.
Examplehttps://www.walmart.com/search/?cat_id=0&facet=brand%3AExample+Brand&query=cold+brew+maker
Always searches walmart.com; the marketplace picker does not apply.
A Walmart search for your keywords, filtered to one seller. Spelling and capitals must match the store name on Walmart.
Examplehttps://www.walmart.com/search/?cat_id=0&facet=retailer%3AExample+Store&query=cold+brew+maker
Always searches walmart.com; the marketplace picker does not apply.
What Amazon and Walmart actually do with each address, in plain terms.
Amazon product links have three parts: the marketplace domain, a slug made of words, and /dp/ followed by the ASIN. Amazon reads only the ASIN, which is why the same product opens from any slug.
Use the slug for your own words. A link that reads cold-brew-coffee-maker-glass tells a shopper what they are clicking in an email or a post, and it still opens your listing. It does not change where you rank on Amazon or in Google, which fold it back into Amazon's own page.
Amazon's cart form accepts an ASIN and a quantity in the address and opens a confirmation page with the item filled in. The shopper confirms once and skips the listing entirely.
Use it where the buyer has already decided: a reorder email, a promo page, a QR code on packaging. Shoppers who are not signed in to Amazon are asked to sign in before the confirmation page.
The same cart form takes up to four ASINs, each with its own quantity, and lists them on one confirmation page. One link, one click, several products in the cart.
It suits bundles you sell as separate ASINs and cross-sells you promote off Amazon. It does not affect Amazon's own bought-together suggestions; those come from what shoppers actually buy.
Amazon search accepts a list of ASINs separated by a pipe character and returns a results page for them. This tool builds that search for up to 50 ASINs.
Share it to show a curated set: a seasonal range, a set of variations, or a comparison for a customer. Because the search is by ASIN and not by keyword, it plays no part in keyword ranking.
Amazon search takes a brand filter in the address, the same one the Brand checkbox in the left rail writes, so a link can open your keywords already narrowed to one brand. Sellers call this a 2-step URL: the shopper arrives on a search, then clicks through to the product.
The brand name must match Amazon's spelling and capitals exactly, as shown in the Brand filter, or the filter will not match.
Amazon search also takes a seller filter, which limits the results to one storefront. Use it when several sellers list the same items and you want shoppers to land on yours.
Your seller ID is in your storefront address after me=; paste the whole link if that is easier.
Walmart search takes a brand filter in the address, so a link can open your keywords already narrowed to one brand. Shoppers see the brand's matching products and nothing else.
The brand name must match Walmart's spelling and capitals exactly, or the filter returns nothing. Copy it from the Brand filter on a walmart.com search rather than typing it.
Walmart search also takes a seller filter, which narrows the results to items sold by one store. Use it when several sellers list the same items and you want shoppers to see yours.
As with the brand filter, the store name must match Walmart's spelling and capitals exactly; copy it from the seller's page on walmart.com.
It is the clean form of a product link: the marketplace domain, a slug made of words, then /dp/ and the ASIN. Amazon ignores the slug, so you can put your own keywords there and the link still opens your listing.
No. Amazon does not read the slug, and search engines fold a custom slug back into Amazon's own canonical page. The benefit is a readable, on-message link for emails, social posts and ads outside Amazon.
Enter the ASIN and a quantity in the Add to Cart URL tool and generate. The link opens Amazon's add-to-cart confirmation with the item filled in; the shopper confirms once. Shoppers who are not signed in see a sign-in step first.
Yes. The Buy Together URL tool takes two to four ASINs with a quantity each and produces one link whose confirmation page lists all of them.
A link that opens an Amazon or Walmart keyword search already narrowed to one brand or one store, so the shopper searches, then clicks your product. The Amazon Brand + Keyword, Amazon Storefront + Keyword and both Walmart tools build them.
The canonical, cart and ASIN search links are ordinary Amazon links. The brand and storefront keyword links are 2-step URLs. Use them at your own discretion under Amazon's seller policies.
On the product page under Product information, and in the address bar after /dp/. It is 10 characters, letters and numbers.
No. Every tool runs in your browser and there is no signup. We record which tool was used, never what you typed into it.
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