Free tools

Free Amazon URL builder

Eight link generators for Amazon and Walmart sellers: canonical, add to cart, buy together, targeted ASIN search, brand and storefront searches, and Walmart brand and seller searches. No account, no card, and nothing you type leaves your browser.

Canonical URL

A clean product link with your keywords in the path. Readable in emails and social posts, and it opens your listing every time.

https://www.amazon.com/Cold-Brew/dp/B0EXAMPLE1

10 characters. Under Product information on the product page, or paste the product link and the ASIN is pulled out for you.

Up to 5, in the order they appear in the link.

Why build links here

Every link you send off Amazon, built right the first time

Hand-typed links break: a missing parameter, a brand name with the wrong capitals, an ASIN off by one character. These tools write the address for you, so every email, post and QR code lands where you meant it to.

  • Checked as you typeASINs, quantities and brand names are validated before a link is generated, so a bad character never reaches a shopper.
  • One place for eight link typesCanonical, cart, buy together, ASIN search, brand and storefront searches for Amazon, brand and seller searches for Walmart.
  • Every Amazon marketplaceAll 23 Amazon storefronts, from the US to Japan. Pick one and every Amazon tool builds for it; the choice is remembered on your next visit.
  • Nothing leaves your browserNo account, no card, no upload. Links are built on your device and copied to your clipboard.

Clean links for SEO

A copied link carries your session with it

The address bar on Amazon holds more than the product. It also records how you got there: what you searched, what you clicked and when. Share that link and every click looks like the same person, so sales may not attribute the way you expect. These tools build the link from the ASIN alone.

Copied from the address barYour session, in the link

https://www.amazon.com/Cold-Brew-Coffee-Maker/dp/B0EXAMPLE1/ref=sr_1_3?crid=2K9F1QX7&keywords=cold+brew&qid=1725800000&sprefix=cold%2Caps%2C158&sr=8-3&pd_rd_r=7f3a-4c1e&th=1

Everything unnecessary is dropped. Your keywords go in the slug.
Built hereNothing but the product

https://www.amazon.com/Cold-Brew-Coffee-Maker-Glass/dp/B0EXAMPLE1

Amazon reads only the ASIN after /dp/. Everything else in a copied link is a record of your own visit.

Also from Sellrbox

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Questions

What is an Amazon canonical URL?

It is the clean form of a product link: the marketplace domain, a slug made of words, then /dp/ and the ASIN. Amazon ignores the slug, so you can put your own keywords there and the link still opens your listing.

Do keywords in a canonical URL improve my Amazon ranking?

No. Amazon does not read the slug, and search engines fold a custom slug back into Amazon's own canonical page. The benefit is a readable, on-message link for emails, social posts and ads outside Amazon.

How do I make an Amazon add to cart link?

Enter the ASIN and a quantity in the Add to Cart URL tool and generate. The link opens Amazon's add-to-cart confirmation with the item filled in; the shopper confirms once. Shoppers who are not signed in see a sign-in step first.

Can I add several products to a cart with one link?

Yes. The Buy Together URL tool takes two to four ASINs with a quantity each and produces one link whose confirmation page lists all of them.

What is a 2-step URL?

A link that opens an Amazon or Walmart keyword search already narrowed to one brand or one store, so the shopper searches, then clicks your product. The Amazon Brand + Keyword, Amazon Storefront + Keyword and both Walmart tools build them.

Are these links allowed by Amazon?

The canonical, cart and ASIN search links are ordinary Amazon links. The brand and storefront keyword links are 2-step URLs. Use them at your own discretion under Amazon's seller policies.

Where do I find an ASIN?

On the product page under Product information, and in the address bar after /dp/. It is 10 characters, letters and numbers.

Do I need a Sellrbox account?

No. Every tool runs in your browser and there is no signup. We record which tool was used, never what you typed into it.

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