Background
A supplements brand with 130 SKUs and real momentum, facing the classic supplements problem: growth demands aggressive spend, and aggressive spend usually drags efficiency down with it.
The challenge
The owner didn't want a manager. He wanted leverage.
What Astra changed
He runs Astra himself, about 2 hours a week at the strategy dials, setting targets and priorities, while Astra executes the daily grind across all 130 SKUs: harvesting, negating, pacing budgets into what converts.
Results
Monthly spend scaled roughly 55%, past $100K a month, while ACOS fell from around 70% to the high 40s. Put those together and sales grew ~2.2x.
Over the same period, TACOS fell from 24.8% to 18.8% as monthly revenue passed $600K. Spend up, efficiency up, the whole business compounding both.
His two hours a week stayed two hours a week while spend grew 55%. That's the leverage he was after: the strategy stayed his, the volume never became his problem.
Operator's note
Supplements is a front-loading category: aggressive spend early is how rank gets bought. The skill is scaling the spend while the efficiency curve bends the right way, and that's a daily-execution problem, not a monthly-review one.