Prime Day 2025 is almost here. Whether you’re a first-timer or seasoned pro, this 13-step checklist will help you prep your listings, ads, and storefront for a record-breaking Prime Day. Ready to scale smarter?
Table of Contents
- Why Prime Day Still Matters More Than Ever
- Your Ultimate 13-Point Prime Day Prep Checklist
- Pro Tips for Brands, Resellers & Agencies
- Advanced Setup: Automate to Dominate
Prime Day Still Matters More Than Ever
We’re just days away from one of the biggest shopping events of the year. If you think Prime Day is just a deals frenzy, think again. It’s a massive flywheel for ad conversions, ranking juice, new-to-brand customers, and Q3-Q4 momentum. But it can also be chaotic without a plan.
📦 Amazon is expected to break another record in GMV (Gross Merchandise Volume) this year
📈 Ad spend surged by 20% last year during Prime Day week
🛒 50%+ of Prime Day shoppers discovered new brands they hadn’t seen before
If you're not prepared, you're leaving visibility, sales, and rank gains on the table — and your competitors are happy to scoop them up.
Your Ultimate Prime Day Prep Checklist ✅
Let’s get you in shape. Here’s the checklist every seller (big or small) needs to run through right now:
✅ 1. Inventory Check
Make sure you’re stocked in FBA at least 2 weeks ahead. Run your inventory health report today.
Bonus: Avoid the pre-Prime Day warehouse delays by sending replenishment ASAP.
✅ 2. Listing Optimization
Titles, bullets, backend keywords, and A+ Content — it all needs to be on point.
Use your top-converting search terms in both listing and ad copy.
✅ 3. Prime Day Deals Submitted
If you missed Lightning Deals or Best Deals, that’s okay — you can still:
- Create a Prime Exclusive Discount
- Use Coupons for visual green badges
- Run Strike-Through Pricing via your Business Pricing section
✅ 4. PPC Budget Padded
Expect 2–3x your daily ad spend to be competitive. Update daily budgets ahead of time or risk your ads going dark midday.
✅ 5. Keyword Harvesting Complete
Use Search Term Reports from the past 30 days and add winners into:
- Broad/phrase campaigns
- Manual exact match campaigns
- Defensive ASIN targeting
✅ 6. Dayparting Strategy Set
Peak hours tend to be early morning and evening. Consider adjusting your bids with a tool like Astra to avoid waste during off-hours.
✅ 7. Campaign Types Diversified
Don’t rely on just Sponsored Products. Use:
- Sponsored Brands (headline + video)
- Sponsored Display (retargeting)
- Amazon DSP (if available)
✅ 8. Creative Assets Polished
Now’s the time to upload:
- Sponsored Brand Videos
- Lifestyle Product Images
- Custom Storefront Updates
✅ 9. Brand Store Updated
Drive traffic to your Brand Store. Add a Prime Day-specific page or highlight bundles and limited-time offers.
✅ 10. Cross-Selling Campaigns Live
Run Sponsored Display campaigns that show up on your own ASINs to increase AOV (average order value).
✅ 11. Retargeting Strategy Ready
Leverage Sponsored Display views remarketing or DSP to win back window shoppers from the last 30 days.
✅ 12. Performance Tracking Dashboard Prepped
Set up Astra’s real-time ad performance tracking so you can:
- Monitor ACOS/ROAS hourly
- Pause bleeding campaigns fast
- Double down on winners mid-event
✅ 13. Post-Prime Day Strategy Prepped
Have a retention plan:
- Email follow-ups (if off-Amazon)
- Retargeting campaigns post-event
- Product review requests
Pro Tips for Brands, Resellers & Agencies
🧴 DTC Brands:
Focus on new-to-brand acquisition. Use Sponsored Brands Video to introduce the product with your face or story. Combine with a Prime-only discount.
🛍️ Resellers:
Optimize your pricing and ad strategy around fast-movers. Leverage auto campaigns + bid adjustments for in-the-moment demand shifts.
🧠 Agencies:
Start setting expectations early with clients:
- Pre-set pacing rules
- Build emergency bid modifiers
- Use campaign automation to avoid mid-day burnout
