Frequently asked questions

Astra is Sellrbox's AI-powered Amazon PPC software. You set a goal for each product, and Astra runs the advertising work around it: it builds the campaigns, finds and tests keywords, adjusts bids every day and reports the results on one dashboard. It comes in two editions. With Self-Service your team runs Astra; with the Managed Edition a Sellrbox specialist runs it for you.

It runs the day-to-day PPC workflow. Astra researches and harvests keywords, builds campaigns across keyword, match-type and product targeting, adds negatives, and sets bids every day against the goal you choose for each product: a target ACOS, a budget or a constant bid. It also targets competitor products you can win sales from, moves budget to where it performs best and dayparts your spend.

No. Astra finds keywords on its own, from your campaign history, your competitors' products and live performance data. If you want more control, you can add seed keywords or competitor ASINs to give it a direction while it learns, or set up a Focus Strategy to push specific keywords, such as the terms you want to rank for, in a strategy of their own.

Sponsored Products, Sponsored Brands, Sponsored Display and Amazon DSP.

Yes. When you connect, Astra syncs up to 24 months of your campaign history, from both active and past campaigns, so it starts from what has already worked rather than from zero. It keeps learning from new results every day after that.

Yes. Astra connects to your advertising account through Amazon's official Advertising API. You grant access on Amazon's own sign-in page, so Astra never sees your Amazon password.

No. Astra does not edit the campaigns you already run. It builds its own campaigns from scratch, informed by what your current and past campaigns have already learned.

Astra supports Amazon Seller Central accounts in 16 Amazon marketplaces: the US, Canada, Mexico, the UK, Germany, France, Italy, Spain, the Netherlands, Sweden, Belgium, Poland, Japan, India, Australia and the UAE. Your business can be based anywhere in the world. Vendor Central, Kindle Direct Publishing and Amazon Fresh are not supported. Explorer connects one marketplace and one seller account; Professional and Enterprise connect an unlimited number.

Connecting your account takes a few minutes. Astra then syncs your account and campaign history, which usually takes a few hours (allow up to 24), and it starts optimizing the same day.

When your subscription ends, Astra stops optimizing and resets the bids on the campaigns it created to very low values, so nothing overspends after you leave. You keep access until the end of the period you paid for. The data Astra generated for your account is removed, and it can be rebuilt if you come back.

Astra starts optimizing the day you connect, and most accounts reach strong performance within three to four weeks. The more conversions each product gets, the faster Astra learns, so accounts with steady sales per product tend to improve soonest.

We recommend at least $1,000 a month in ad spend, about $33 a day. That gives Astra enough conversion data to learn from; with less, optimization takes longer.

Astra is priced in two parts: a fixed monthly fee and a small percentage of the ad revenue it manages. Self-Service plans are set by your monthly ad revenue; Managed Edition plans by how many marketplaces and products you run. The pricing page lists every Self-Service plan and links to the Managed Edition's.

Yes. Every account starts with a 30-day free trial with full Explorer access and no credit card required.

No. The percentage is of the ad revenue Astra manages, never of what you spend on ads. A fee keyed to spend grows whenever your budget does; a fee keyed to revenue grows only when your ads sell more.

Monthly plans carry no long-term commitment and can be cancelled before the next renewal. Annual plans run to the end of the term you paid for.

Self-Service means your team runs Astra and keeps their hands on the wheel. The Managed Edition adds a Sellrbox strategist who runs the campaigns for you. Pricing for that edition is listed on its own page.

Yes. Every Astra plan includes an account rep and unlimited strategy calls, from the free trial onward, at no extra cost. Use them for onboarding, choosing strategies, setting up campaigns or reviewing performance. The people on the other end are seasoned operators who have scaled brands of their own.

Use the chat on any page of this site to reach the team, or book a call through the contact page. For step-by-step guides to using Astra, the Help Center covers setup, strategies and reporting.