Astra's approach to campaign management is what sets it apart. Rather than individual campaigns, it works in strategies — a collection of interconnected campaigns pursuing one goal together.

Key features

  • Automated campaign creation — Astra builds a portfolio of campaigns inside each strategy (auto, phrase, exact, product targeting) and optimizes the role each one plays.
  • Intelligent campaign management — it continuously analyzes performance, migrating top-performing keywords and product targets into exact match and product targeting campaigns for focused optimization.
  • Collaborative campaigns — auto and phrase campaigns explore new opportunities while exact match and product targeting campaigns concentrate on what already performs.
  • Advanced automation — beyond bid adjustments, Astra handles campaign restructuring, negative targeting and keyword optimization.

Automating that complexity is what frees you up for bigger-picture strategy.