The last two ad types — Sponsored Brands and Sponsored Display — plus Promo Days for adjusting campaigns during peak shopping periods.

Sponsored Brand ads showcase your brand and drive traffic to your Amazon storefront or specific product pages, in three formats: product collection, store spotlight and video.

  1. Name your strategy, based on the products you're advertising or your campaign goals.
  2. Select the brand you want to feature.
  3. Choose your algorithm — profit, sales or visibility, depending on the goal.
  4. Pick your ad format. Product Collection showcases multiple products and sends traffic to listings or a store page; Store Spotlight drives traffic to your store or its subpages; Video promotes brand or product and can point at either.
  5. Customize the ad: add a headline highlighting your product's benefits, upload your logo, and choose the pages or ASINs to display. Click "Show Preview" to see the result.
  6. Review and submit.

Sponsored Display ads are quick to create and appear across Amazon and on third-party sites. They can target audiences interested in similar products, remarket to people who already engaged with your brand, or appear on competitor product pages.

  1. Name your strategy.
  2. Select an algorithm that matches your goals.
  3. Choose your targeting: AI-powered targeting lets Astra identify products automatically, manual targeting lets you pick competitor products, and remarketing sets the parameters for retargeting past customers.
  4. Pick the ASINs you want to advertise.
  5. Review and launch.

Promo Days

Promo Days adjusts your ACOS target during high-traffic shopping periods:

  • Set the start and end dates of the promotion.
  • Raise or lower your ACOS target for that window.
  • When the promo ends, the target reverts to its original value automatically.
  • Astra then spends more conservatively for a day or two afterwards to balance out the increase.