Amazon PPC, compared honestly
Helium 10 is an all-in-one seller suite where ads are one module, Helium 10 Ads (formerly Adtomic), built on rules you write. Astra is a dedicated Amazon PPC engine: full-funnel strategy per product, executed automatically every day. Keep Helium 10 for research if you like it. When the ads themselves are what has to perform, that is the one job Astra was built to do. Already on Diamond running Helium 10 Ads? This comparison is written for that seat.
Every Helium 10 claim on this page links to its source. Last updated September 2026.
Brands running their Amazon ads on Astra
Sourced from Helium 10's own pages and ours, September 2026.
| Attribute | Astra | Helium 10 |
|---|---|---|
| Built for | Amazon sellers with real catalogs.Full-funnel PPC across every ASIN, optimized daily, from single brands to accounts running 22,000+ ASINs.See the self-service edition → | Sellers who want one suite for everything.Research, keywords, listings and ads; PPC is one module, Helium 10 Ads (formerly Adtomic).Helium 10 pricing |
| What the automation touches | The entire PPC workflow, end to end.Keyword harvesting into exact match, campaign and ad group creation, negatives, daily bid and budget optimization, dayparting. Sponsored Products, Brands and Display; DSP self-service is in development for 2026.See the self-service edition → | Rules-based ad automation and dayparting.With manual bid and budget control options, in the ads module.Helium 10 pricing |
| Channels and marketplaces | Amazon, every marketplace worldwide.Seller Central only: no Walmart, and no Vendor Central. If you need ads beyond Amazon, that is a real limitation and we say so below. | Amazon, in the ads module.The wider suite covers seller tooling beyond ads.Helium 10 pricing |
| How optimization works | A goal per product, not one model per account.Each ASIN runs Profit (ACOS target), Sales (monthly budget) or Visibility mode, and the strategy can differ across your catalog. | You define the rules; the tool executes them.Manual control stays available throughout.Helium 10 pricing |
| Human strategy access | Unlimited strategy calls with your account rep.From the free trial through every paid tier, with seasoned operators who have scaled brands of their own. A managed edition exists if you'd rather we run it.Book a live demo → | Self-serve software suite.Plans are sold by yearly sales bracket; Enterprise is scoped through a demo.Helium 10 pricing |
| Pricing model | A monthly subscription plus a small percentage of ad revenue.Never a percentage of ad spend, and every number is published on our pricing page.See Astra's full pricing → | Suite subscription plus 2% of managed PPC spend.The ads module is available on Diamond plans and up.Helium 10 pricing |
| Starting price | From $149 a month plus 1.75% of ad revenue.Explorer covers up to $10K monthly ad revenue ($119 on annual). Professional runs $299 to $499 plus 1.55% to 1.65%. Managed plans start at $1,499.See Astra's full pricing → | Diamond at $279 a month is the first plan with ads.List $359, plus 2% of managed PPC spend. Platinum at $99 ($129 list) covers the suite without the ads module; Enterprise from $1,499 billed annually.Helium 10 pricing |
| Free trial | 30 days free, no credit card.Full Explorer access, and your account rep from day one.Start the free trial → | Not listed on their pricing page (as of September 2026).See their site for current trial terms.Helium 10 pricing |
| Getting started | Running the same day.Connect Seller Central and set a goal per product. Astra syncs up to 24 months of campaign history and builds the structure itself. | Self-serve signup.You build your own campaigns and rules in the ads module.Helium 10 pricing |
Helium 10 gives you a whole seller toolkit; ads are one module inside it. Astra gives you one thing done completely: full-funnel Amazon PPC at scale, complete automation backed by expert strategy. When advertising is where the margin lives, it deserves the dedicated engine.
Self-serve software leaves the strategy calls, literally, to you. Astra ships with people in it: an account rep and unlimited strategy calls from the free trial onward, with operators who have scaled brands of their own on the other end.
Rules execute your logic faithfully; they never get better than it. Astra ships the strategy itself: set Profit, Sales or Visibility per product and the engine handles harvesting, negatives, bids and dayparting daily, with no rule-writing shift required. The published accounts run on minutes a week.
Helium 10 Ads adds 2% of the PPC spend it manages to the Diamond subscription, so the fee tracks what the ads cost. Astra's percentage is taken on ad revenue alongside a published subscription: it tracks what the ads sell. On a growing budget those two curves point in different directions.
Each one is a published case study, not a testimonial.
Astra Sellrbox makes Amazon ads feel simple. I don't have to overthink anything. The tools make campaign setup easy enough for a normal person to understand, and once your goals are clear, the AI takes over and handles the rest.
Works as advertised. The software is intuitive and easy to learn, and I got started quickly. I am pretty much hands off asides for the occasional checking of my performance and to adjust my budget and targets.
Sellrbox has been a great ecommerce partner and has grown our Amazon and Tiktok Shop accounts tremendously. We have increased our audience reach twofold and have lower ACOS and TACOS overall.
Responsive and very knowledgeable about Amazon and Walmart policies, especially on navigating 2024 fees. Helped us ~2x our sales through PPC + listing optimization. They definitely know their stuff.
Sellrbox is gold standard. They are responsive and understand all the nuances of the major etailer platforms to help ensure success and grow your brand.
We have automated our Amazon PPC spend, dropped our agency completely saving us about 95% of what we were spending, and doubled our sales in the last few months. I cannot express how grateful I am.
I'm a new Amazon seller, and learning how to manage ads on my own has been very challenging. I came across Astra and they've really helped me optimize my ads by significantly lowering my ACOS! My business is finally becoming profitable.
Sellrbox helped grow my amazon account from just under $1,000 in sales per month to over $5,000+ per month, really made my dreams a reality and showed me that making money online is very real and possible.
I've tried Teikametrics and Perpetua but they really don't work that well for advertising. Astra actually did what it was supposed to and scaled up my ads with AI. We moved our entire Amazon + Walmart management to the Sellrbox team.
I find the platform easy to use. There is a P&L section that succinctly describes my profitability which was an insanely manual task before. Support is great, they are reachable and proactively offer to help. Sales keep growing and can't complain.
We've seen a noticeable boost in profitability since using Astra. The automation features make campaign management effortless, and their customer support goes above and beyond. Perfect for teams that want to streamline ad performance and scale efficiently.
I was looking for a way to quickly scale my business across multiple platforms without expanding my team, and Sellrbox has been the perfect agency. They have in-house automation softwares that made managing ads so much easier.
Sellrbox worked out well for my brand, I was hesitant at first but they quickly showed that they were experts in the ecommerce world. Would work with them again!
Three steps, nothing to migrate by hand, nothing to turn off.
Keep your Helium 10 suite; nothing about the trial requires dropping it. Start the free 30 days, no credit card, hand Astra a slice of the catalog, and compare the numbers after a month.
Start the free trial →If you want a human read first, an analyst will run a free advertising audit of the account and talk you through it, with no commitment attached and nothing to buy first.
Book the free audit →Your rules do not port, and they do not need to: Astra syncs up to 24 months of campaign history on connection, learns what your account has already proven, then builds its own structure and works it daily from day one.
Our comparison promise
Every claim about Helium 10 on this page links to its source, most of them Helium 10's own pages, checked September 2026. If we got something wrong, tell us and we will correct it.
Helium 10 is an all-in-one seller suite where ads are one module, Helium 10 Ads (formerly Adtomic), built on rules you define. Astra is a dedicated Amazon PPC engine that runs the whole workflow itself with a strategy mode per product. Suite versus engine, rules versus strategy.
Most often it is the moment the ads outgrow the suite: the rules you wrote stop being enough, the 2% spend fee stings on a growing budget, and PPC starts needing a dedicated engine rather than a module. Plenty of sellers keep Helium 10 for research and move only the advertising, which the side-by-side trial turns into a free experiment.
Yes. Helium 10's PPC tool, formerly branded Adtomic, appears on their current pricing page as Helium 10 Ads. It is available on Diamond plans with a 2% management fee on the PPC spend it manages.
Helium 10's first plan with the ads module is Diamond at $279 a month ($359 list), plus 2% of managed PPC spend; Enterprise starts at $1,499 billed annually (their pricing page, September 2026). Astra is a subscription plus a percentage of ad revenue: Explorer at $149 a month plus 1.75%, Professional from $299 plus 1.65% or 1.55%. Note the bases differ: their fee is on spend, ours is on revenue.
No, and many sellers should not. Helium 10's research, keyword and listing tools do things Astra does not do at all. The combination that works is keeping the suite for research and letting Astra run the advertising. The 30-day trial makes that experiment free.
No — the bases are opposites. Helium 10 Ads adds 2% of the PPC spend it manages; Astra charges a monthly subscription plus a small percentage of ad revenue. One grows with spending, the other only with selling, and Astra's numbers are all on the pricing page.
You do not port rules, because Astra does not use them. Once Seller Central is connected and each product carries a goal, Astra studies the last 24 months of your campaigns and starts from what the account already proved. Run it on part of the catalog first, side by side, and compare the numbers after a month.
Yes, people are part of the product: an account rep and unlimited strategy calls from the free trial onward, with operators who have scaled brands of their own. Prefer the whole account run for you? The managed edition adds a dedicated specialist.
Astra begins working the day you connect it, and real results build over weeks as the ad platform learns. The published benchmarks: 41% sales growth in SpitJack's first 30 days, and 19.4% versus 51.7% ACOS in a year-long side-by-side. The day-one difference is that nobody has to write or tune rules.
Explorer exists for exactly this: $149 a month plus 1.75% of ad revenue, up to $10K in monthly ad revenue, with the same engine the large accounts run. The published case studies range from 42 SKUs to 22,000+ ASINs.
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