Sales up 43% in a year, while ACOS fell from 41.9% to 30.6% — five EU marketplaces, 15 minutes a week.

Background

BioGlück runs a tight 22-SKU catalog across five European marketplaces.

The challenge

Five marketplaces means five sets of campaigns, five languages of search terms, five daily bid environments — the workload of five accounts compressed onto one owner. The business was healthy; the breadth was the ceiling.

What Astra changed

One strategy layer across all five marketplaces, executed by Astra in each one daily. Same plays, adapted per marketplace, with keyword harvesting and negation running in every language whether or not anyone was watching that day.

Results

In a year: sales up 43% while ACOS fell from 41.9% to 30.6%, on roughly 15 minutes a week of the owner's time. Growth and efficiency, in the same year — usually you get to pick one.