Customers
Case StudySpitJack

About one hour of total hands-on time in 10 months.

The question wasn't whether the ads could run; it was whether they could run without him.

1 hr

Total hands-on time

10 mo

Months of daily optimization

~300

Daily cycles run

Client facts

Industry
BBQ accessories
Marketplaces
US
Engagement
Managed

Client facts

Industry
BBQ accessories
Marketplaces
US
Engagement
Managed

Background

SpitJack sells BBQ and grilling equipment, a healthy, established brand whose owner had better uses for his week than an ad console.

The challenge

The question wasn't whether the ads could run; it was whether they could run without him.

What Astra changed

Astra took the account onto the full daily discipline: structures maintained, keywords harvested, negatives applied, bids and budgets paced. Every day, whether or not anyone logged in.

Results

Over 10 months, total hands-on management time came to about one hour. Ten months is roughly 300 daily optimization cycles; one hour of human time across all of them.

Operator's note

This page is deliberately a time story, not a performance story. One hour in ten months is the autopilot claim, measured.

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