Survivor FilterBackground
Survivor Filter sells water filtration and outdoor gear across three marketplaces. It's a seasonal, competitive category where the rank you hold is the rank you defend, every day.
The challenge
Three marketplaces is three daily bid environments, three sets of search terms, three chances a week for something to drift. The brand was healthy everywhere; keeping it that way everywhere, for years, was the work.
The owner wasn't looking for a turnaround. He was looking for permanence: an account that stays healthy for years without becoming his job.
What Astra changed
One strategy, executed daily in all three marketplaces by Astra, with our team steering targets and priorities as seasons and inventory moved.
Consistency is the product here: no ramp-up, no drift, no weeks where the account waited for someone to get back to it.
Results
Two full years at roughly 18 minutes a week of the owner's time, across the whole footprint, and the account is still with us.
Eighteen minutes a week for two years comes to about 30 hours total. That's the entire cost of holding three marketplaces healthy.
Operator's note
Two years without a slipped marketplace is the stat that matters. In outdoor gear, advertising does sustained ranking work every single day, and the daily cycle ran every one of those days, in every marketplace.