200+ SKUs at 17.6% ACOS and 6.9% TACOS over a trailing year, on ~23 minutes a week.

Background

Turmerry sells natural latex bedding and home goods, a healthy brand with a catalog past 200 SKUs, which is right at the size where hands-on PPC stops fitting inside a founder's week.

The challenge

Every hour in the ad console was an hour out of the business, and their highest ROI was focusing on new product launches. They needed a way to automate at scale.

What Astra changed

The catalog was grouped by product line and goal, plays assigned per group, and Astra ran the daily discipline across all of it: bids, budgets, harvesting, negatives. The owner kept the strategy dials.

Results

Over the trailing year: 17.6% ACOS and 6.9% TACOS, on roughly 23 minutes a week of the owner's time.

The 23 minutes go to reading dials and adjusting targets. The hours went back to the launch pipeline, which is where they wanted them.