What's in the Insights tab
- Overview — strategy-level performance in tables and charts. View by metric (ACOS, CPC, ad spend, ad sales) and by ad type (Sponsored Products, Brands, Display) to find high-performing strategies and underused ad types.
- Traffic Analysis — your top-performing keywords and targets. Filter by product to find profitable targets for specific ASINs, then push the high-converting keywords for more visibility and sales.
- Profit & Loss — a downloadable report breaking down sales, expenses and profitability — it makes accounting much simpler.
- Hourly Stats and day-parting — hourly performance showing when your ads actually work. Set day-parting schedules to pause ads during slow hours, saving budget and increasing profit.
Together these refine your targeting, maximize ROI and tighten overall campaign efficiency.