What's in the Tools tab
- Segments — custom keyword or product target groups for focused analysis and ads. Segments are reusable across Astra, which saves time on setup.
- Search Trends — track keyword popularity over time so you catch trends early.
- Keyword and Product Trackers — monitor keyword ranks and product performance, including competitors' rankings and Best Seller Rank.
- Share of Voice — measure your brand's visibility against competitors for the keywords you track.
- Product & Account 360 — customizable dashboards of KPIs and performance insights at product and account level, shareable with your team, stakeholders or agency clients.
These sit on top of Astra's AI insights and give you detailed control over analysis and strategy refinement.